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E N J OY E N J OY redefines travel
Leila Karr
style through
emotion,
craftsmanship,
and quiet
confidence. Leila Karr, Creative Director of Kooreloo, shares
the inspiration behind the brand’s latest collaboration with Numo " Each accessory in this collection
Hotels & Resorts — a collection where craftsmanship meets is a little treasure — like holding a
memory, and timeless design becomes a wearable tribute to the
Mediterranean spirit. memory in the palm of your hand."
Do you recall a moment or image from Numo Hotels & Resorts that
sparked the initial creative thought for this collection?
The first spark came as I was walking barefoot along the resort’s
paths, feeling the sun dancing across the surfaces of nature and
architecture. It was that silent dialogue between minimal design
and Mediterranean light that triggered the thought: “What if el-
egance could be worn like a vacation memory?”
The accessories you designed for Numo Hotels & Resorts feel like sou-
venirs from a dream. What story does each one tell to the traveler hold-
ing it in their hands?
Each accessory in this collection is a little treasure — like holding a
memory in the palm of your hand. The bag recalls that late-after- Nature-inspired patterns reflecting effortless elegance, from the
noon swim beneath the tamarisk trees, the hat whispers stories of a collaboration between Kooreloo and Numo Hotels & Resorts.
sunset aperitivo, and the co-branded items feel like postcards from
a personal holiday journal, written in salt, sun, and carefree moments
— waiting to be discovered in the hotel boutiques.
If the resorts were a material, a texture, or a color, what would they be?
And how was that "translated" into the new accessories you designed?
They would be the feel of sun-dried canvas, the color of raw
wood, and the clarity of water fading into the horizon. These tex-
tures and tones were woven into our creations through natural
materials, earthy hues, and organic details. Here, luxury is dressed
in subtlety.
Numo Hotels & Resorts embody a kind of “quiet luxury” — a world of
relaxation, design, and nature. How did this aesthetic balance influ-
ence you?
It reminded me that true style doesn’t need to shout — it simply
exists. It inspired me to create with less noise and more inward in-
tention. The aim was to leave room for imagination and memory,
without overshadowing the landscape. In that spirit, the acces-
sories became an extension of the resort’s philosophy: refined,
In their first-ever
functional, and at the same time, poetic.
collaboration, Kooreloo How do you imagine a Numo guest using these accessories? On the
beach? At a sunset dinner? On the journey home?
and Numo Hotels & I imagine them traveling with the guest throughout the day —
from a morning yoga session to an evening walk beneath the
Resorts merge fashion with
stars. These are the kinds of pieces that accompany someone
the essence of travel, with quietly, yet stay forever in the suitcase of their memory. And why
not reappear on the next journey, like a personal ritual of return-
Creative Director Leila ing to joy?
Kooreloo is known for its ability to blend cultures and the arts with
Karr unveiling a collection
style. What specific “element” did you intentionally bring into this col-
inspired by light, memory, lection?
The element of “handcrafted culture.” I wanted each piece to
and quiet elegance. carry the authenticity of the human touch — like something not
A DEBUT IN STYLE Interview by Elsa Soimiri produced in a factory, but born from inspiration, emotion, and
craftsmanship. A way to tell a story that feels timeless. •

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